Twitter Promotions

The accounts that are either promoting themselves or a website use standard grammar and punctuation. @christophe's use of direct address creates a connection with the reader making it easier for them to advertise, promote or make recommendations. @Radioindie uses a commonly used hashtag to expand their audience to make sure they are promoting to the most amount of people possible. The specific use of a hashtag means that the tweet will not only go out to their followers but any one using the hashtag will be able to find this tweet. Twitter only allows users to write messages with 140 characters @smogfest2012 has utilised all of them, this creates a larger advertisement on follower's feeds attracting the attention of the audience; the more space taken up on a feed the more likely it is that someone is going to read it.