In Obama's victory speech there is excessive use of pronouns, especially 'we' and 'our' this makes the audience feel more involves in the speech. It also tricks the audience into thinking that they have the same ideas - it goves them a sense of knowing their president personally; therefore because they seemingly 'know' this man; voting for him was the right decision. If theu didn't bote for Obama then he almost makes them feel guilty, this secures their loyalty for the rest of the term.
He also connects to his audience by using synthetic personalisation, again this gives the register an intimate tone; "You lifted me up" - every one in the audience will feel as if Obama is speaking specifically to them, even though realistically Obama doesn't know every individual in the audience.
The speech includes devices such as anaphore; "It moves forward" repeats at the beginning referencing to America's future. It emphasises the point and envokes further thinking from the audience, increasing their concentration on what hes's saying.
On of the recurring themes of the speech is not only the future of America but the battle that is continous. He references to battling 'fiercely' against Romney, and America having the 'strongest military', this gives a sense of power and strength, however it also makes the public understand that the struggles aren;t over - which was Obama's intention, because it gives the audience the impression that he can overcome these struggles.
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